[ Tips ] 一分鐘使用導覽
商品編號： 9-316-013 出版日期： 2016/01/22 作者姓名： Kirby, William C.;McFarlan, F. Warren;Eby, Joycelyn W. 商品類別： General management 商品規格： 31p 再版日期： 2016/03/25 地域： China 產業： Aerospace;Airlines;Transportation;Transportation & warehousing 個案年度： 2015 - 2015
商品敘述：
By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had increasingly looked to expand globally. The HNA Group in general and Hainan Airlines in particular were recognized for their quality of service within China. However, this high reputation had yet to be translated across borders. Would HNA Group be able to bring its unique characteristics that made it successful within China to bear on the global marketplace?
涵蓋領域：
Business growth;Cross-cultural business etiquette;Global corporate cultures;Globalization;Globalization strategies;Growth;International business;Organizational culture
相關資料：
Case Teaching Note, (5-316-157), 7p, by William C. Kirby, Joycelyn W. Eby
哪些人也有訂購？